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In Summer 2005 Accurist launched the second generation of the hugely successful ‘Accu2 Bling’ collection.This time the campaign featured the famous model Tetyana Brazhnyk, who had previously been the face of many leading advertising campaigns. Following on from the fantastic success of the original ‘Real Bling’ models the previous year, we developed the range further to include two new series of styles. These styles has even more of a ‘bling factor’ with new and much larger Swarovski crystals and the other style featuring Swarovski pearls. With the advent of the new lines we designed a bespoke packaging just for the range which doubled up as a presentation display.

The campaign had a strong outdoor presence this summer with ads appearing as 6 sheet posters across 500 key locations in London and 34 and 48 sheet posters appearing at key underground stations across the capital.

Excerpt from Europa Star feature – Bling me an Accurist - February 21, 2005

A few years earlier, in 1993, Accurist became the Royal Observatory’s official timekeeper. At Greenwich today there is a digital clock proclaiming the name Accurist along with the time. A legend reads “Greenwich Mean Time: This clock records the time for the world”. The connection with Greenwich continues. Accurist has just launched the Greenwich Commemorative Collection. Rear Admiral Roy Clare is Director of both the National Maritime Museum and the Royal Observatory. He says: “I personally thank Accurist for its continuing support and congratulate them on producing a superb new range of watches that commemorate the qualities that have been associated with Greenwich for more than 300 years.” One of the first models is the new Grand Complication with the traditional features such as perpetual calendar, a repeating mechanism, a chronograph, a sweep second giving both split and lap times, a home indicator for travellers and a moon phase display

The Christmas 2004 Campaign which saw Accurist’s largest ever advertising campaign to that date, featured the new versions of the The Real Bling. These appeared on 6 sheet posters in the nations shopping malls and over 40 times in magazines including Glamour,Cosmopolitan, Elle, Marie Claire, New Woman, Company, More, Now,Heat, OK and the News of the World magazine.

Appeared in : Sunday Times (style mag) More, Elle, Heat, Marie Claire, Company, Glamour, New Woman, Cosmopolitan

The Real Bling range was well received not only by the fashion conscious watch buying public by also by a whole host of celebrities.  This in addition to the watch receiving more than it’s fair share of column inches in the media.

Released in May 2001, Innovative product design and a strong advertising campaign for the  "sec's machine" and "two-timer" insured that the accu.2 range by Accurist remained at the forefront of fashion watches.

No One celebrates the millennium until we say so.

’No ordinary old-timer’. released in the October 1999, the campaign featured unconventional people in their sixties, photographed in stark black and white wearing the new accu2 watches.

One features a 60-year-old silver service waitress who is covered in tattoos; another is a 68-year-old former bank clerk whose face is covered in tattoos and body-piercing; and the third shows a 65-year-old transvestite in full make-up.

In 1998 Accurist launched it's innovative 'Put some weight on' campaign to promoting it's range of solid silver watches. The campaign set about highlighting the fashion industry vogue of using unnaturally thin models, stimulating public debate about the danger of using such images.

One particularly arresting image of an ultra-thin model with the caption 'Put some weight on' succeeded in drawing public attention to the issue, drawing comment from women's groups, medical organisations and the Advertising Standards Authority (ASA).