Advertising

No One celebrates the millennium until we say so.

’No ordinary old-timer’. released in the October 1999, the campaign featured unconventional people in their sixties, photographed in stark black and white wearing the new accu2 watches.

One features a 60-year-old silver service waitress who is covered in tattoos; another is a 68-year-old former bank clerk whose face is covered in tattoos and body-piercing; and the third shows a 65-year-old transvestite in full make-up.

In 1998 Accurist launched it's innovative 'Put some weight on' campaign to promoting it's range of solid silver watches. The campaign set about highlighting the fashion industry vogue of using unnaturally thin models, stimulating public debate about the danger of using such images.

One particularly arresting image of an ultra-thin model with the caption 'Put some weight on' succeeded in drawing public attention to the issue, drawing comment from women's groups, medical organisations and the Advertising Standards Authority (ASA).