2013 is set to be an exciting year for Accurist with the implementation of a major brand re-alignment.
CEO Jonathan Crocker tells WatchPro:
"When I was considering the strategy for Accurist there were two main conclusions I drew from my research. The first was that we needed to align our brand into a form that was instantly recognisable, demonstrated the brand values and key message as consistently as possible - this is now a well underway with our newly appointed creative agency and marketing team"
Read the full article here: Accurist joins the London Watch Show 2013
See the full range of the new Accurist Vintage watches here: Accurist Vintage