Accurist Acctiv in the Press

Accurist hits the TV screens once again! The new Acctiv collection of sports watches by Accurist can be seen on ITV1 (Granada) in a new television commercial. The campaign will primarily target a young male audience and will run across selected games in the Euro 2012 football championship and related programming. Following on from the success of our last TV campaign for Charmed by Accurist, these ads show several watches from the range in rotation.

See the full range of Acctiv Sports Chronographs

Accurist Acctiv campaign as featured in Watch Pro magazine

Details of the Accurist Acctiv ad campaign feature in Watch Pro Magazine. The article reads:

Accurist watches has announced that it will push its new collection of Acctiv watches to the 20 to 35 year-old market this summer, through an advertising campaign set to be shown during Euro 2012.

The brand has recently launched its Acctiv collection of colourful chronograph watches, and hopes to increase interest in the line through its football advertising, which will be broadcast to several million viewers.

The clips will be shown in ITV during the airing of Euro 2012 matches, and are set to feature “bold product imagery designed to appeal predominantly to the male 20 to 35 target audience”.

The Acctiv range is powered by Japanese quartz movements, has a chronograph timer function and “distinctive fan-shaped quadrants”.

Each watch has a textured silicon strap and are available in a number of colours, with RRPs of £100 to £125.

See the full Accurist Acctiv range of chronograph sports watches here