Author Archives: adminaccurist

Accurist hits the nation’s TV screens once again with an advertising campaign highlighting the Charmed by Accurist range of beaded watches.

Commencing in November and running through until Christmas, the campaign features 10 and 30 seconds ads to be aired across leading terrestrial and cable channels.   Designed to showcase the wide range of styles in the expanded Charmed by Accurist range, the ads present Charmed as a great fashion accessory that injects personal style into every look.

Accurist is set to return to TV screens with our first television advertising campaign in a decade - a re-work of our legendary John Cleese ads.  The re-released iconic advert is part of our high impact 2009 Christmas campaign and will be supported with a targeted TV ad spend of more than £1 million.

Originally released in 1978, the John Cleese "Accur-ankle, Accu-wrist!" commercial is still one of the UK’s most memorable TV advertising campaigns, for which we received an array of accolades, including the Palm d'Or Advertising Award.

We’ve decided to re-release the advert to celebrate our brand’s British Classic heritage and to engage with consumers that might not have seen the ad when it originally launched.

The 30 second ad, updated for 2009, will air throughout December across ITV, Channel 4 and a number of multi-channel stations, with confirmed high profile slots during X-Factor, Champions League and Coronation Street.  The TV campaign will be supported by a strong POS offering, as part of the brand’s wider Christmas marketing strategy, as well as a social media campaign on Facebook and Twitter.