In Summer 2005 Accurist launched the second generation of the hugely successful ‘Accu2 Bling’ collection.This time the campaign featured the famous model Tetyana Brazhnyk, who had previously been the face of many leading advertising campaigns. Following on from the fantastic success of the original ‘Real Bling’ models the previous year, we developed the range further to include two new series of styles. These styles has even more of a ‘bling factor’ with new and much larger Swarovski crystals and the other style featuring Swarovski pearls. With the advent of the new lines we designed a bespoke packaging just for the range which doubled up as a presentation display.
The campaign had a strong outdoor presence this summer with ads appearing as 6 sheet posters across 500 key locations in London and 34 and 48 sheet posters appearing at key underground stations across the capital.
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