Our TV campaign hits the screen this week on multiple channels including ITV, C4, FIVE, More4, SkyLiving, Style and Sky Movies. Ads will be appearing in top-rated programmes including X-Factor, I’m A Celebrity, NCIS, Law & Order, Made inChelsea, Secret Millionaire, Loose Women and many more.
Charmed by Accurist – Now on National TV
November 23rd, 2011Accurist Needs Your Support to Help Save GMT
October 26th, 2011The clocks in the UK go back 1 hour to GMT this weekend, but hopefully not for the last time.
For a hundred years, the moment when the sun passes its highest point at London’s Greenwich has been noon Greenwich Mean Time. This is the standard used to set timepieces the world over.
Now, a proposal to move towards a standard set by Atomic Clocks at the International Telecommunications Union in Geneva threatens the role of Greenwich.
Given Accurist’s past historical association with Greenwich (we created the Millennium Countdown Clock), as well as our previous sponsorship of the talking clock, we’d like to encourage people to join the campaign to SAVE GMT!
People can express their support on our dedicated Facebook page (www.facebook.com/savegmt) and we will be passing on expressions of support to David Willets, Minister of State for Universities and Science.
The Greenwich Collection
July 13th, 2011Celestial Watches
The extraordinary limited edition Celestial timepiece with unique constellation display.

Greenwich Commemorative Watches
Featuring the ‘Grand Complication watch movement’ in a solid stainless steel design.
Greenwich Masters- Grand Complication Watches
Featuring the ‘Grand Complication watch movement’ in a classic bracelet or leather strap.
Greenwich Masters- Minute Repeater Watches
Featuring the ‘Minute repeater movement’. A multi-hand quartz watch with leather strap.
Check our brand new website dedicated to the Greenwich Collection!
Time to Invest in Sports Luxe Style
June 29th, 2011Get a head start this Summer with Accurist’s Sports Bracelet Watch Collection

Go Slim to Broaden your Summer Style
June 29th, 2011Accurist unveils the new Slim Collection
New from Accurist is the stylish Slim Collection, featuring three Stainless steel slimline watches, incorporating a crisp mesh bracelet and extra slim case. This classic design works perfectly for summer attire, lending itself beautifully to a casual but cutting edge vibe. Available with a Black, Khaki or Silver Dial, designs in the Slim Collection are priced at £80 and are available at leading jewellers nationwide.
For further information or to view the entire Accurist collection, please visit www.accurist.co.uk.
Classic British Styling with Accurist
June 29th, 2011Opt for timeless elegance with Accurist’s stylish bracelet watches
Following the success of the stylish MB860 men’s bracelet watch, Accurist is proud to introduce two timeless new additions to the range. Incorporating a minute tracking second hand and date window, these attractive two tone bracelet watches are available with a striking navy or sleek silver dial.
Opt for timeless elegance this Summer with Accurist. These contemporary bracelet watches are available from £55 and are available at Goldsmiths, H Samuel and other leading Jewellers nationwide.
Founded in 1946, Accurist is a family-run British company with a long heritage in the watch industry. Accurist prides itself on innovative design and creating Timeless British Classics.
For further information or to view the entire Accurist collection, please visit www.accurist.co.uk.
Accurist Watches on Argos TV
June 24th, 2011Accurist are pleased to be featuring on the newly launched shopping channel (SKY 642) and http://argos.co.uk/tv/, Argos TV this evening, June 24th at 9pm.
We will be featuring a selection of our best selling watches from the current Argos catalogue – although now you have the ultimate convenience of all watches being purchased and then delivered direct to your home.
Sales Director for Accurist Watches, Paul Halliday, will be the guest presenter for this occasion and is clearly relishing the opportunity of sharing the values of the Accurist brand. “ We see this as a natural move for Argos as they develop their multi channel presence and are pleased to be featuring so early on in the experience. We truly hope to be able to inform the Argos customer, new and old, of our brand values and build on our own reputation of great design, great quality and ultimately, great value.”

‘Contemporary’ by Accurist in Grazia Magazine
June 23rd, 2011
The ‘Contemporary‘ men’s watch, from the latest mens collection, features in this week’s (27 June 2011) Grazia Magazine (p.97).
With stainless steel bracelet, automatic date function and 3 years guarantee, you have nothing to worry about!
Available to buy from any of our stockists, at the price of £90.00.
Make time sparkle – Win one of two Charmed by Accurist watches!
December 6th, 2010Have you checked out our exciting new Charmed by Accurist range of watches yet? With several styles to choose from, create a look that is uniquely yours, by adding compatible beads from other leading bead brands. Charmed by Accurist, what will yours look like?
Win the perfect watch for Christmas with the launch of the new Charmed by Accurist Living TV campaign running from Monday November 15th – December 24th 2010. We are giving two lucky readers the chance to sparkle with a new Charmed watch of their choice, already beaded to give you a head start for the party season! Just join our Facebook fan page at http://www.facebook.com/accurist and tell us which Charmed by Accurist watch you like the best and why! The comment with the most ‘likes’ wins one of the watches so ask your friends to vote for you! The other watch will be won by the comment that Accurist judge to be the best. The full Charmed by Accurist range can be seen at http://www.accurist.co.uk/
Prize Competition Terms and Conditions:
1. Entry into the competition will be deemed as acceptance of these rules and any separate instructions for entry will form part of the rules. 2. This prize competition is open to any UK resident. Entrants aged under 18 should obtain permission of parent/guardian. Only one entry per person is permitted. To enter, simply comment on http://www.facebook.com/accurist (please note comments have to be validated and may be deleted if judged to be inappropriate or not in the spirit of the competition). The closing date for entry is midnight on 19/12/10. 3. No responsibility is accepted for comments not uploaded correctly or ‘likes’ not correctly registered 4. There is two prizes and two winners will be selected. The prizes are Charmed by Accurist watches. The promoter reserves the right to offer an alternative prize in the event of the original prize being unavailable. Prizes are non-negotiable, non-transferable and there is no cash alternative. 5. One wining entry will be deemed as the single Facebook comment or post that has received the most ‘likes’ by the closing date. The other wining entry will be the single Facebook comment or post that is judged to be the best by an independent panel of Accurist judges. In the event of a tie at the close of the competition, the winner will then be selected by random draw from the tied entries. 6. The winners will be notified by Facebook message within 7 days of the competition closing. 7. If a winner fails to respond with contact details to the initial contact within 14 days, they shall forfeit their prize and another winner will be selected. 8. By entering the competition, entrants agree that their details may be used in future marketing activity by Accurist. The winners may be required to take part in any publicity relating to this promotion. 9. Accurist will not pass on your details to any third party without your prior consent 10. The winner’s information will be available on http://www.facebook.com/accurist after 2 weeks from the closing date. 11. Promoter: Accurist Watches Ltd. Asher House, Blackburn Road, London NW6 1AW. 12. The prize competition excludes employees and immediate families of Accurist Ltd, or anyone professionally connected with the promotion.
Charmed by Accurist hits the screen!
November 12th, 2010Charmed by Accurist hits the nation’s television screens starting next week.
Virgin Media and Sky Television subscribers can tune into Living TV from Monday November 15th to see our brand new 30 second commercial featuring Charmed by Accurist. The first advert will air during America’s Next Top Model which broadcasts at 9pm. Those who miss ANTM (as it’s known to devotees of the show) can see the advert on Tuesday’s showing of either Charmed (naturally) or Four Weddings (this year’s cult hit). The advert will be aired daily during peak times for the six weeks leading up to Christmas, and will also be aired during CSI Vegas, Nikita, Ghost Whisperer and Criminal Minds.
The advertising campaign is expected to reach 2.2 million women in our target audience (ABC1W 25-44) 4 ½ times each. This means there are more than 10 million chances for the ad to be viewed by someone in our target audience, not to mention other older and younger viewers who are also potential customers!
For those who don’t have access to Living TV, or simply can’t wait until Monday, the ad can be seen on our youtube channel at :




