2008
Accurist: New Online Speaking Clock Goes Live Today
(M2 PressWIRE Via Acquire Media NewsEdge)
Following a country wide search for the "faces of the time", Accurist is delighted today's launch of www.britishrealtime.com, its new and contemporary online version of the Speaking Clock featuring real people from around the UK announcing the precise time.
It is a new clock for a new generation - an online clock that uses the faces and voices of Britain to announce the time in a series of edited video clips. Footage for the British Real Time clock was captured during a tour of the Accurist Booth across Britain earlier this month, with further chances to participate currently being planned.
This launch follows the recent announcement that after 22 years of sponsoring the BT Speaking Clock, British watch maker Accurist has ended what was once described as the greatest sponsorship deal of all time' marking a significant point in the history of timekeeping. Over the years, the Speaking Clock has received some three billion calls, all being told the precise "time sponsored by Accurist".
In keeping with its long-held position as the "Nation's Timekeeper", Accurist has witnessed a change in the way people use, read and keep the time and the company has now given the British public a time keeping service that is current, modern and useful.
Since this family-run company was formed 62 years ago, Accurist has represented the highest level of timekeeping. The British Real Time clock is no exception, being built accurate to one-hundredthof a second, it is time to rely on.
Andrew Loftus, Managing Director of Accurist said:
"Attitudes towards time keeping have changed. No longer do people rely on watches and clocks alone to keep their day on track. The time can now be accessed in any number of ways, from mobile phones to computer monitors. We are particularly proud of our British heritage and we have chosen to express this by working with the British public to create a different, modern approach to time keeping. The Accurist brand is synonymous with perfect timekeeping and we hope that every computer in the country will be logged on to the British Real Time website, synchronizing the everyday life of the nation."
2005
Excerpt from Europa Star feature – Bling me an Accurist - February 21, 2005
A few years earlier, in 1993, Accurist became the Royal Observatory’s official timekeeper. At Greenwich today there is a digital clock proclaiming the name Accurist along with the time. A legend reads “Greenwich Mean Time: This clock records the time for the world”. The connection with Greenwich continues. Accurist has just launched the Greenwich Commemorative Collection. Rear Admiral Roy Clare is Director of both the National Maritime Museum and the Royal Observatory. He says: “I personally thank Accurist for its continuing support and congratulate them on producing a superb new range of watches that commemorate the qualities that have been associated with Greenwich for more than 300 years.” One of the first models is the new Grand Complication with the traditional features such as perpetual calendar, a repeating mechanism, a chronograph, a sweep second giving both split and lap times, a home indicator for travellers and a moon phase display.
2002
The Real Bling range was well received not only by the fashion conscious watch buying public by also by a whole host of celebrities. This in addition to the watch receiving more than it’s fair share of column inches in the media.
