2009
Accurist is set to return to TV screens with our first television advertising campaign in a decade - a re-work of our legendary John Cleese ads. The re-released iconic advert is part of our high impact 2009 Christmas campaign and will be supported with a targeted TV ad spend of more than £1 million.
Originally released in 1978, the John Cleese "Accur-ankle, Accu-wrist!" commercial is still one of the UK’s most memorable TV advertising campaigns, for which we received an array of accolades, including the Palm d'Or Advertising Award.
We’ve decided to re-release the advert to celebrate our brand’s British Classic heritage and to engage with consumers that might not have seen the ad when it originally launched.
The 30 second ad, updated for 2009, will air throughout December across ITV, Channel 4 and a number of multi-channel stations, with confirmed high profile slots during X-Factor, Champions League and Coronation Street. The TV campaign will be supported by a strong POS offering, as part of the brand’s wider Christmas marketing strategy, as well as a social media campaign on Facebook and Twitter.
2008
In 2008 The British public became ‘the Face of Time’ for Accurist in a campaign that was launched to announce The British Real Time Project Accurist toured around Britain’shopping malls collecting footage of the public for the British Real Time Project - a brand new, online version of the Speaking Clock that uses the faces and voices of Britain recorded in cities and towns across England, Scotland, Northern Ireland and Wales to tell the time to users of the British Real Time web site. The web site went live in September 2008 and has proved very popular with the eager shoppers claiming their moment of fame in a once in a life time opportunity. So far the booth has visited London, Thurrock, Cardiff, Sheffield, Glasgow, Gateshead, Dudley, Manchester, Croydon and Milton Keynes.
See the live clock and read more about British Real Time here.
Also see Accurist In The News
Advertisements appeared in Glamour / Instyle /Cosmo / Hello / Ok / Grazia / GQ / Empire / Esquire / Q / Mail on Sunday (You mag) Mail on Sunday (Live mag) Sunday Times (Style) / Sunday Telegraph (Stella Mag) Saturday Guardian (Weekend) / Shortlist / Sport Also 6 Nations Rugby.
2006
In Summer 2006 Accurist teamed up with the Football Association to mark England’s participation in this prestigious tournament by launching a collection of Special Edition Sports Chronographs each proudly bearing the FA crest. Six of the England players featured in the Accurist ‘Our Time’ campaign which reigned through Spring and Summer, in the advertisements and window displays.
The ads appeared in FHM / Daily Mirror / Sun / Four four Two / For Him Magazine / Observer Sports monthly / Loaded / Telegraph weekend / Daily Mirror.
2005
In Summer 2005 Accurist launched the second generation of the hugely successful ‘Accu2 Bling’ collection.This time the campaign featured the famous model Tetyana Brazhnyk, who had previously been the face of many leading advertising campaigns. Following on from the fantastic success of the original ‘Real Bling’ models the previous year, we developed the range further to include two new series of styles. These styles has even more of a ‘bling factor’ with new and much larger Swarovski crystals and the other style featuring Swarovski pearls. With the advent of the new lines we designed a bespoke packaging just for the range which doubled up as a presentation display.
The campaign had a strong outdoor presence this summer with ads appearing as 6 sheet posters across 500 key locations in London and 34 and 48 sheet posters appearing at key underground stations across the capital.
2004
The Christmas 2004 Campaign which saw Accurist’s largest ever advertising campaign to that date, featured the new versions of the The Real Bling. These appeared on 6 sheet posters in the nations shopping malls and over 40 times in magazines including Glamour,Cosmopolitan, Elle, Marie Claire, New Woman, Company, More, Now,Heat, OK and the News of the World magazine.
Also see Accurist In The News
2003
Appeared in : Sunday Times (style mag) More, Elle, Heat, Marie Claire, Company, Glamour, New Woman, Cosmopolitan
2001
Released in May 2001, Innovative product design and a strong advertising campaign for the "sec's machine" and "two-timer" insured that the accu.2 range by Accurist remained at the forefront of fashion watches.
2000
’No ordinary old-timer’. released in the October 1999, the campaign featured unconventional people in their sixties, photographed in stark black and white wearing the new accu2 watches.
One features a 60-year-old silver service waitress who is covered in tattoos; another is a 68-year-old former bank clerk whose face is covered in tattoos and body-piercing; and the third shows a 65-year-old transvestite in full make-up.
1999
No One celebrates the millennium until we say so.
1998
In 1998 Accurist launched it's innovative 'Put some weight on' campaign to promoting it's range of solid silver watches. The campaign set about highlighting the fashion industry vogue of using unnaturally thin models, stimulating public debate about the danger of using such images.
One particularly arresting image of an ultra-thin model with the caption 'Put some weight on' succeeded in drawing public attention to the issue, drawing comment from women's groups, medical organisations and the Advertising Standards Authority (ASA).
